Trading Activity and Price Movements
On 2 February 2026, ITC Ltd. opened at ₹309.45 and witnessed a volatile session with a day’s high of ₹314.70 and a low of ₹302.00, the latter marking a new 52-week intraday low. The last traded price (LTP) stood at ₹313.55 as of 14:19 IST, representing a 1.65% gain from the previous close of ₹309.45. The stock’s weighted average price indicated that a significant portion of the volume was transacted closer to the day’s low, suggesting some selling pressure during the session.
Despite the intraday dip, ITC outperformed the FMCG sector, which gained 1.00%, and the Sensex, which rose by 0.52%. The stock’s one-day return was 1.70%, signalling resilience in a broadly positive market environment.
Institutional Interest and Delivery Volumes
Investor participation has notably increased in recent sessions. On 30 January 2026, the delivery volume surged to 2.93 crore shares, marking a 77.28% rise compared to the five-day average delivery volume. This uptick in delivery volumes indicates stronger conviction among investors holding the stock beyond intraday trades, a positive sign for medium-term interest.
Liquidity remains robust, with the stock’s traded value comfortably supporting trade sizes up to ₹22.74 crore based on 2% of the five-day average traded value. Such liquidity levels are favourable for institutional investors and large order flows, enabling efficient execution without significant price impact.
Technical and Moving Average Analysis
From a technical standpoint, ITC is currently trading below its key moving averages — 5-day, 20-day, 50-day, 100-day, and 200-day — signalling a bearish trend in the short to long term. This technical weakness is compounded by the recent intraday low, which may act as a psychological barrier for bulls.
However, the stock’s ability to outperform its sector and the broader market on the day suggests that some investors are viewing the dip as a buying opportunity, possibly anticipating a rebound or valuing the company’s large-cap status and diversified FMCG portfolio.
While markets shift, this one's charging ahead! This Micro Cap from Aquaculture shows the strongest momentum signals in current conditions. Don't miss out on this ride!
- - Strongest current momentum
- - Market-cycle outperformer
- - Aquaculture sector strength
Mojo Score and Rating Update
ITC’s mojo score currently stands at 48.0, reflecting a downgrade from a previous 'Hold' rating to a 'Sell' as of 29 December 2025. This downgrade is significant, indicating a deterioration in the company’s fundamental or technical outlook as assessed by MarketsMOJO’s proprietary scoring system. The mojo grade of 'Sell' suggests caution for investors, especially given the stock’s technical weakness and recent price lows.
Market Capitalisation and Sector Positioning
With a market capitalisation of approximately ₹3,82,768 crore, ITC remains a large-cap stalwart within the FMCG sector. Despite the recent negative technical signals, its size and diversified business model continue to attract institutional interest. The company’s ability to maintain liquidity and trading volumes at such scale is a testament to its market prominence.
Comparative Performance and Outlook
While ITC has outperformed the sector by 0.36% on the day, the broader FMCG sector’s steady gains and the Sensex’s modest rise suggest a generally positive market mood. However, ITC’s trading below all major moving averages and the recent mojo downgrade temper enthusiasm.
Investors should weigh the stock’s strong liquidity and institutional participation against the technical headwinds and rating downgrade. The recent surge in delivery volumes may indicate that some market participants are positioning for a turnaround, but caution remains warranted given the current momentum signals.
Holding ITC Ltd. from FMCG? See if there's a smarter choice! SwitchER compares it with peers and suggests superior options across market caps and sectors!
- - Peer comparison ready
- - Superior options identified
- - Cross market-cap analysis
Investor Takeaway
ITC Ltd.’s high-value trading activity and increased delivery volumes highlight sustained investor interest despite technical challenges. The stock’s recent intraday low and trading below key moving averages signal caution, reinforced by the downgrade to a 'Sell' mojo grade. However, its large-cap status and liquidity profile make it a stock to watch for potential recovery or consolidation.
Investors should monitor upcoming quarterly results, sector trends, and broader market conditions to better gauge ITC’s trajectory. Given the mixed signals, a balanced approach combining technical analysis with fundamental insights is advisable before committing to sizeable positions.
Sector and Market Context
The FMCG sector continues to demonstrate resilience amid fluctuating macroeconomic conditions, with consumer staples maintaining steady demand. ITC’s performance relative to its peers will be critical in assessing its medium-term prospects, especially as the company navigates competitive pressures and evolving consumer preferences.
Overall, ITC’s trading activity on 2 February 2026 underscores its significance in the Indian equity market, with institutional investors actively participating and large order flows shaping price action. The stock’s path forward will depend on its ability to regain technical strength and deliver consistent financial performance.
Unlock special upgrade rates for a limited period. Start Saving Now →
