Lovable Lingerie Ltd Falls to 52-Week Low Amid Continued Downtrend

Jan 23 2026 11:37 AM IST
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Lovable Lingerie Ltd, a player in the Garments & Apparels sector, touched a fresh 52-week low of Rs.71.9 today, marking a significant milestone in its ongoing price decline. The stock has been on a downward trajectory for six consecutive trading sessions, cumulatively losing 6.1% over this period despite outperforming its sector by 0.47% on the day.
Lovable Lingerie Ltd Falls to 52-Week Low Amid Continued Downtrend

Recent Price Movement and Market Context

On 23 Jan 2026, Lovable Lingerie Ltd’s share price slipped to Rs.71.9, the lowest level recorded in the past year. This new low contrasts sharply with its 52-week high of Rs.117, reflecting a substantial depreciation of approximately 38.5% from that peak. The stock’s decline has been persistent, with the price now trading below all key moving averages — including the 5-day, 20-day, 50-day, 100-day, and 200-day averages — signalling sustained bearish momentum.

Meanwhile, the broader market, represented by the Sensex, opened flat and traded slightly negative, down 0.14% at 82,195.42 points. The Sensex remains within 4.82% of its own 52-week high of 86,159.02, indicating relative strength in the benchmark index compared to Lovable Lingerie’s underperformance.

Performance Comparison and Historical Returns

Over the last twelve months, Lovable Lingerie Ltd has delivered a total return of -37.64%, markedly underperforming the Sensex, which posted a positive return of 7.39% over the same period. This underperformance extends beyond the past year, with the stock consistently lagging behind the BSE500 index in each of the last three annual periods. Such a trend highlights ongoing challenges in maintaining competitive performance within its sector and the broader market.

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Financial Health and Profitability Metrics

Lovable Lingerie Ltd’s financial indicators reveal areas of concern that have contributed to its subdued market performance. The company has reported operating losses, which have weighed on its long-term fundamental strength. Its ability to service debt remains weak, as evidenced by an average EBIT to interest ratio of -5.20, indicating that earnings before interest and tax are insufficient to cover interest expenses.

Profitability metrics also reflect modest returns, with an average Return on Equity (ROE) of just 2.39%. This low ROE suggests limited efficiency in generating profits from shareholders’ funds. Despite these challenges, the company’s profits have shown a notable increase of 204.2% over the past year, a factor that contrasts with the stock’s negative price returns and results in a low PEG ratio of 0.3, signalling that the stock is trading at a valuation that may not fully reflect its earnings growth.

Risk Profile and Valuation Considerations

The stock’s risk profile is elevated due to its negative EBITDA, which places it in a riskier category compared to its historical valuation averages. This financial metric underscores the company’s current earnings before interest, tax, depreciation, and amortisation being below zero, a situation that typically signals operational strain. The combination of negative EBITDA and operating losses has contributed to the stock’s strong sell rating, as assigned by MarketsMOJO, which upgraded the grade from Sell to Strong Sell on 1 Apr 2024. The company’s Mojo Score stands at 17.0, reinforcing the cautious stance on the stock.

Shareholding and Recent Profitability Trends

The majority shareholding in Lovable Lingerie Ltd remains with the promoters, indicating concentrated ownership. Recent financial results for the six months ending September 2025 showed a positive trend in profitability, with a PAT of Rs.2.66 crores, representing growth of 285.51%. While this improvement in net profit is a positive development, it has yet to translate into a sustained recovery in the stock price or broader market confidence.

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Sector and Market Positioning

Operating within the Garments & Apparels sector, Lovable Lingerie Ltd faces competitive pressures that have influenced its market valuation and investor sentiment. The sector itself has experienced mixed performance, with some stocks maintaining resilience while others, including Lovable Lingerie, have struggled to maintain upward momentum. The stock’s recent outperformance relative to its sector on the day of the new low, by 0.47%, is a minor deviation in an otherwise downward trend.

Despite the stock’s current valuation challenges and financial metrics, the company’s recent profit growth and promoter backing remain notable factors in its profile. However, the persistent decline in share price and the breach of multiple moving averages highlight the prevailing caution among market participants.

Summary of Key Metrics

To summarise, Lovable Lingerie Ltd’s key data points as of 23 Jan 2026 are:

  • New 52-week low price: Rs.71.9
  • 52-week high price: Rs.117
  • One-year return: -37.64%
  • Sensex one-year return: +7.39%
  • Mojo Score: 17.0 (Strong Sell, upgraded from Sell on 1 Apr 2024)
  • EBIT to Interest ratio (avg): -5.20
  • Return on Equity (avg): 2.39%
  • Profit growth (past year): +204.2%
  • PAT (latest six months): Rs.2.66 crores, growth of 285.51%
  • Market Cap Grade: 4

These figures collectively illustrate the stock’s current valuation challenges and financial performance within the context of the broader market and sector dynamics.

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