Lovable Lingerie Ltd Falls to 52-Week Low Amidst Continued Downtrend

Jan 27 2026 10:33 AM IST
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Shares of Lovable Lingerie Ltd, a player in the Garments & Apparels sector, touched a fresh 52-week low of Rs.70 today, marking a significant decline amid a sustained downtrend. The stock has been under pressure for the past week, reflecting ongoing concerns about its financial health and market performance.
Lovable Lingerie Ltd Falls to 52-Week Low Amidst Continued Downtrend

Recent Price Movement and Market Context

Lovable Lingerie Ltd’s stock price fell by 0.53% today, underperforming its sector by 0.89%. This marks the seventh consecutive day of losses, during which the stock has declined by 8.42%. The current price of Rs.70 is notably below its 52-week high of Rs.112, representing a substantial drop of approximately 37.5% from that peak.

The stock is trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages, signalling a persistent bearish trend. This technical positioning suggests limited short-term momentum and continued investor caution.

In comparison, the broader market has shown resilience. The Sensex, after an initial negative opening, recovered to close 0.23% higher at 81,725.07 points. While the Sensex remains below its 50-day moving average, the 50DMA itself is positioned above the 200DMA, indicating a generally positive medium-term market trend. Mega-cap stocks led the gains, contrasting with the underperformance of Lovable Lingerie Ltd.

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Financial Performance and Fundamental Assessment

Lovable Lingerie Ltd’s financial metrics continue to reflect challenges. The company has reported operating losses, which have contributed to a weak long-term fundamental strength rating. Its ability to service debt remains constrained, with an average EBIT to interest ratio of -5.20, indicating that earnings before interest and tax are insufficient to cover interest expenses.

Profitability metrics also remain subdued. The company’s average return on equity (ROE) stands at 2.39%, signalling low profitability relative to shareholders’ funds. Despite this, the company has shown some improvement in recent profitability figures, with a reported PAT of Rs.2.66 crores over the latest six months, reflecting a growth of 285.51%. However, this positive development has not yet translated into a sustained recovery in the stock price.

From a valuation perspective, the stock is considered risky relative to its historical averages. Over the past year, Lovable Lingerie Ltd’s stock has generated a negative return of 34.77%, significantly underperforming the Sensex, which posted an 8.40% gain over the same period. The company’s PEG ratio is 0.3, which typically suggests undervaluation relative to earnings growth, but this is tempered by the overall weak financial health and negative EBITDA.

Furthermore, the stock has consistently underperformed the BSE500 index over the last three years, reinforcing concerns about its relative market standing and growth prospects.

Shareholding and Sectoral Position

The majority shareholding in Lovable Lingerie Ltd remains with the promoters, indicating concentrated ownership. The company operates within the Garments & Apparels sector, which has seen mixed performance recently, with some indices such as NIFTY MEDIA and NIFTY REALTY also hitting 52-week lows today. This sectoral pressure adds to the challenges faced by the stock.

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Mojo Score and Ratings

MarketsMOJO assigns Lovable Lingerie Ltd a Mojo Score of 17.0, categorising it as a Strong Sell. This rating was upgraded from Sell to Strong Sell on 1 April 2024, reflecting deteriorating fundamentals and market sentiment. The company’s market cap grade is 4, indicating a relatively modest market capitalisation within its sector.

The downgrade in rating aligns with the company’s ongoing financial difficulties and the stock’s sustained underperformance relative to benchmarks and peers.

Summary of Key Concerns

Several factors contribute to the stock’s decline to its 52-week low. These include persistent losses at the operating level, weak debt servicing capacity, low profitability metrics, and a negative EBITDA position. The stock’s technical indicators also point to a bearish trend, with prices trading below all major moving averages.

Additionally, the company’s underperformance relative to the Sensex and BSE500 over multiple years highlights structural challenges. Sectoral pressures within Garments & Apparels and the broader market environment have compounded these issues.

Market and Sector Comparison

While Lovable Lingerie Ltd struggles, the broader market has shown resilience. The Sensex’s recovery from a negative opening to close in positive territory contrasts with the stock’s continued weakness. Mega-cap stocks have led gains, underscoring a divergence between large-cap market leaders and smaller or mid-cap stocks like Lovable Lingerie Ltd.

Other indices such as NIFTY MEDIA and NIFTY REALTY also hit 52-week lows today, indicating some sectoral volatility. However, Lovable Lingerie Ltd’s performance remains notably weaker than these peers.

Conclusion

Lovable Lingerie Ltd’s stock reaching a new 52-week low of Rs.70 reflects a combination of financial strain, subdued profitability, and technical weakness. Despite some recent growth in PAT, the overall financial and market indicators continue to weigh on the stock’s performance. The company’s rating as a Strong Sell by MarketsMOJO further underscores the challenges it faces in regaining investor confidence and market momentum.

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