Stock Price Movement and Market Context
On 20 Jan 2026, Rupa & Company Ltd’s share price touched Rs.153.5, the lowest level in the past year, representing a decline of 1.16% on the day. This drop contributed to a three-day consecutive fall, during which the stock lost 3.34% in value. The stock’s performance today also lagged behind the garments and apparels sector by 0.33%, signalling relative weakness within its industry group.
Technical indicators show the stock trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. This broad-based downward trend highlights sustained selling pressure and a lack of short- to medium-term momentum.
Meanwhile, the broader market environment was also subdued. The Sensex opened flat but declined by 257.06 points (-0.36%) to close at 82,950.32, remaining 3.87% below its 52-week high of 86,159.02. The index has experienced a three-week consecutive fall, losing 3.28% over this period, with the 50-day moving average trading above the 200-day average, indicating mixed technical signals.
Financial Performance and Profitability Trends
Rupa & Company Ltd’s financial results have reflected ongoing pressures. The company reported a 29.62% decline in profit before tax (PBT) to Rs.13.95 crores in the quarter ended September 2025. Net profit after tax (PAT) also fell by 21.4% to Rs.14.50 crores during the same period. These declines have contributed to a negative sentiment around the stock and have weighed on its valuation.
Over the past year, the company’s profits have decreased by 1.5%, while its stock price has fallen by 35.27%. This contrasts sharply with the Sensex’s 7.66% gain over the same timeframe, underscoring the stock’s relative underperformance. Furthermore, Rupa & Company Ltd has consistently lagged behind the BSE500 index in each of the last three annual periods, highlighting a persistent trend of underwhelming returns.
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Long-Term Growth and Valuation Metrics
Rupa & Company Ltd’s long-term growth trajectory has been subdued, with operating profit declining at an annualised rate of 5.75% over the last five years. This negative growth trend has contributed to the stock’s current valuation challenges and investor caution.
Despite these headwinds, the company maintains a relatively strong balance sheet. Its debt to EBITDA ratio stands at a low 0.73 times, indicating a manageable debt burden and capacity to service liabilities. Return on equity (ROE) is recorded at 7.5%, which, while modest, supports the company’s valuation metrics.
The stock currently trades at a price-to-book value of 1.2, which is below the average historical valuations of its peers in the garments and apparels sector. This discount reflects the market’s cautious stance given the company’s recent performance and sector dynamics.
Shareholding and Market Perception
Notably, domestic mutual funds hold no stake in Rupa & Company Ltd, despite the company’s sizeable market presence. Given that mutual funds typically conduct detailed on-the-ground research, their absence from the shareholding pattern may indicate reservations about the company’s current valuation or business prospects.
The company’s Mojo Score is 28.0, with a Mojo Grade of Strong Sell as of 11 Nov 2025, an upgrade from the previous Sell rating. This grading reflects the stock’s deteriorated fundamentals and ongoing challenges within its sector.
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Comparative Performance and Sector Positioning
Rupa & Company Ltd’s 52-week high was Rs.241, indicating a substantial decline of approximately 36.3% from that peak to the current 52-week low of Rs.153.5. This wide price range over the year highlights the volatility and challenges faced by the company in maintaining investor confidence.
The garments and apparels sector itself has experienced mixed performance, with Rupa & Company Ltd underperforming its sector peers. The stock’s consistent underperformance relative to the Sensex and BSE500 indices over multiple years emphasises the difficulties in regaining momentum.
While the company’s ability to service debt remains a positive factor, the subdued profit growth and declining quarterly earnings have weighed on market sentiment. The absence of domestic mutual fund participation further underscores the cautious stance within institutional circles.
Summary of Key Metrics
To summarise, Rupa & Company Ltd’s key financial and market metrics as of January 2026 are:
- Current Price: Rs.153.5 (52-week low)
- 52-Week High: Rs.241
- One-Year Stock Return: -35.27%
- Sensex One-Year Return: +7.66%
- Quarterly PBT (Sep 2025): Rs.13.95 crores (-29.62%)
- Quarterly PAT (Sep 2025): Rs.14.50 crores (-21.4%)
- Debt to EBITDA Ratio: 0.73 times
- Return on Equity: 7.5%
- Price to Book Value: 1.2
- Mojo Score: 28.0
- Mojo Grade: Strong Sell (upgraded from Sell on 11 Nov 2025)
These figures illustrate the challenges faced by Rupa & Company Ltd in recent periods, with financial results and market performance reflecting a cautious outlook.
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