Key Events This Week
19 Jan: Stock hits 52-week and all-time low near Rs.192.5
20 Jan: Further decline to fresh 52-week and all-time low of Rs.192.35
21 Jan: Sharp intraday fall of 2.90% to Rs.194.20
23 Jan: Week closes at Rs.194.00, down 0.13% on the day
Monday, 19 January 2026: New 52-Week and All-Time Low Amid Market Weakness
Sula Vineyards Ltd’s shares declined to a fresh 52-week low of Rs.192.5 on 19 January, marking a significant milestone in the stock’s prolonged downtrend. The stock closed the day at Rs.196.35, up 0.31% from the previous close, but intraday lows touched the 52-week bottom. This price action occurred against a backdrop of a Sensex decline of 0.49%, reflecting broader market pressures.
Financially, the company continues to face challenges, with operating profit contracting at an annualised rate of 10.18% over five years and the latest quarterly profit before tax (PBT) falling 53.68% year-on-year to Rs.7.44 crore. Profit after tax (PAT) also declined sharply by 58.1% to Rs.6.02 crore. Operating cash flow for the year was Rs.64.03 crore, the lowest in recent periods, underscoring cash generation constraints.
Technically, the stock trades below all key moving averages, signalling sustained bearish momentum. Institutional investors hold 22.06% of shares, indicating some fundamental interest despite the weak price action.
Tuesday, 20 January 2026: Fresh All-Time Low and Underperformance
On 20 January, Sula Vineyards Ltd’s stock hit a new all-time low of Rs.192.35 intraday, closing at Rs.200.00, a 1.86% gain on the day but still reflecting a fragile recovery after the prior day’s lows. The stock underperformed the Sensex, which fell 1.82%, and lagged the beverages sector by 1.58%, highlighting sector-specific headwinds.
The downgrade to a ‘Strong Sell’ rating by MarketsMOJO, with a Mojo Score of 29.0, was confirmed on 12 January and reflects deteriorating fundamentals and weak growth prospects. Despite a moderate return on capital employed (ROCE) of 9.4% and an enterprise value to capital employed ratio of 2.1, the stock’s valuation discount has not translated into price support.
Institutional holdings remain steady at 22.06%, suggesting continued scrutiny by sophisticated investors amid the downtrend.
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Wednesday, 21 January 2026: Sharp Decline Amid Continued Weakness
The stock experienced a sharp decline on 21 January, falling 2.90% to close at Rs.194.20. This drop came despite a relatively modest Sensex decline of 0.47%, indicating stock-specific selling pressure. Volume remained elevated at 28,064 shares, reflecting active trading amid the downtrend.
The persistent weakness aligns with the company’s deteriorating financials, including a 56.1% drop in quarterly PBT compared to the previous four-quarter average and a 58.1% decline in PAT. The operating cash flow remains at a low Rs.64.03 crore, further constraining operational flexibility.
Friday, 23 January 2026: Week Closes with Minor Loss
On the final trading day of the week, Sula Vineyards Ltd’s stock closed at Rs.194.00, down 0.13% on the day, while the Sensex fell 1.33%. The relatively stable close capped a week marked by volatility and sustained downward pressure. The stock’s volume dropped to 7,667 shares, signalling reduced trading interest as the week ended.
Overall, the stock declined 0.89% for the week, outperforming the Sensex’s 3.31% fall, but the underlying trend remains negative. The company’s Mojo Grade remains ‘Strong Sell’, reflecting ongoing challenges in profitability and growth.
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| Date | Stock Price | Day Change | Sensex | Day Change |
|---|---|---|---|---|
| 2026-01-19 | Rs.196.35 | +0.31% | 36,650.97 | -0.49% |
| 2026-01-20 | Rs.200.00 | +1.86% | 35,984.65 | -1.82% |
| 2026-01-21 | Rs.194.20 | -2.90% | 35,815.26 | -0.47% |
| 2026-01-22 | Rs.194.25 | +0.03% | 36,088.66 | +0.76% |
| 2026-01-23 | Rs.194.00 | -0.13% | 35,609.90 | -1.33% |
Key Takeaways
Persistent Downtrend: Sula Vineyards Ltd’s stock continued its downward trajectory, hitting fresh 52-week and all-time lows on 19 and 20 January, reflecting sustained bearish sentiment.
Financial Weakness: The company’s profitability remains under pressure, with a 53.68% year-on-year decline in PBT and a 58.1% drop in PAT in the latest quarter, alongside the lowest recent operating cash flow of Rs.64.03 crore.
Technical Indicators Bearish: Trading below all major moving averages, the stock’s technical setup signals continued downside risk despite occasional intraday recoveries.
Relative Outperformance vs Sensex: While the stock fell 0.89% for the week, it outperformed the Sensex’s 3.31% decline, suggesting some defensive qualities amid broader market weakness.
Institutional Interest: With 22.06% institutional ownership, there remains a degree of fundamental interest, though this has not yet translated into price support.
Conclusion
Sula Vineyards Ltd’s share price performance over the week ending 23 January 2026 highlights a company grappling with significant financial and technical challenges. Despite modest outperformance relative to the Sensex, the stock’s fresh lows and deteriorating earnings underscore ongoing headwinds. The ‘Strong Sell’ Mojo Grade reflects these difficulties, while valuation metrics such as ROCE and enterprise value to capital employed suggest some relative attractiveness that has yet to be rewarded by the market. Investors should note the persistent downtrend and weak profitability as key factors shaping the stock’s near-term outlook.
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