Sun TV Network Ltd. Hits Intraday Low Amid Price Pressure on 27 Jan 2026

Intraday Price Movement and Market Context

On the trading day, Sun TV Network Ltd. opened with a gap down of 2.64%, signalling early bearish sentiment. The stock continued to slide throughout the session, ultimately hitting an intraday low of Rs 513.05, representing a sharp 9.18% drop from its prior closing level. This decline was notably steeper than the TV Broadcasting & Software sector’s fall of 4.38% and the Sensex’s modest dip of 0.32%.

The stock’s performance today marked a reversal after two consecutive days of gains, indicating a shift in momentum. It underperformed the sector by 2.64% and the Sensex by 6.53 percentage points, highlighting the pronounced pressure on Sun TV Network relative to its peers and the broader market.

Technical Indicators and Moving Averages

Sun TV Network is currently trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. This technical positioning suggests sustained downward pressure and a lack of near-term support from these commonly watched levels. The stock’s Mojo Score stands at 47.0, with a Mojo Grade of Sell, downgraded from Hold on 15 Dec 2025, reflecting a deteriorated outlook based on quantitative assessments.

Comparative Performance Over Various Timeframes

Sun TV Network’s recent performance has lagged the Sensex across multiple periods. The stock declined by 6.87% in the past day compared to a 0.34% drop in the Sensex. Over the last week, the stock fell 4.56% versus the Sensex’s 1.12% decline. The one-month performance shows a 7.99% decrease against the Sensex’s 4.44% fall, while the three-month figure is a 5.41% drop compared to the Sensex’s 4.15% decline.

Year-to-date, Sun TV Network has declined 10.37%, significantly underperforming the Sensex’s 4.65% fall. Over the past year, the stock’s performance has been notably weaker, with a 16.49% loss compared to the Sensex’s 7.82% gain. Longer-term returns also reflect underperformance, with the three-year gain at 16.33% versus the Sensex’s 36.96%, and the five-year gain at 7.88% compared to the Sensex’s 71.40%. Even over a decade, the stock’s 48.66% appreciation trails the Sensex’s 231.78% rise.

Sector and Broader Market Sentiment

The broader market environment has been subdued, with the Sensex opening 100.91 points lower and trading at 81,280.40, down 0.32%. The index is currently below its 50-day moving average, although the 50-day average remains above the 200-day average, indicating a mixed medium-term technical picture. The Sensex has recorded a three-week consecutive decline, losing 2.75% over this period.

Within the sector, the NIFTY MEDIA and NIFTY REALTY indices hit new 52-week lows today, underscoring the challenging conditions for media and related industries. The TV Broadcasting & Software sector’s 4.38% decline today further highlights the pressure on companies operating in this space, including Sun TV Network.

Immediate Price Pressure and Market Dynamics

The sharp intraday decline in Sun TV Network’s share price reflects immediate selling pressure amid a cautious market mood. The gap down opening and subsequent slide below all major moving averages suggest that short-term technical factors are weighing on the stock. The downgrade in the Mojo Grade to Sell on 15 Dec 2025 aligns with the current price weakness, indicating a less favourable quantitative outlook.

Market participants appear to be responding to the broader sector weakness and the stock’s relative underperformance, which has been evident over recent weeks and months. The combination of a weak sector, subdued market indices, and technical vulnerabilities has contributed to the stock’s intraday low and overall negative price action.

Summary of Key Metrics and Outlook

Sun TV Network Ltd. currently holds a Mojo Score of 47.0 and a Mojo Grade of Sell, reflecting a cautious stance based on quantitative analysis. The company’s market cap grade is 3, indicating a mid-sized market capitalisation relative to peers. The stock’s consistent underperformance relative to the Sensex and sector indices across multiple timeframes highlights ongoing challenges in regaining upward momentum.

Trading below all major moving averages and hitting a significant intraday low today, the stock remains under pressure. The broader market’s subdued tone and sector-specific weakness have compounded the stock’s decline, resulting in a notable intraday price drop of over 9%.

Investors and market watchers will note the stock’s technical and relative performance indicators as key factors influencing current price action. The recent downgrade in rating and the prevailing market conditions suggest that the stock is facing immediate headwinds in the near term.

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