Stock Price Movement and Market Context
The stock touched an intraday low of Rs.485.1, representing a sharp fall of 12.14% on the day. Despite this, the stock has shown some resilience with gains over the last two days, rising by 1.91% in that period and outperforming its sector by 1.05% today. The current price level is notably below its 52-week high of Rs.691, reflecting a decline of approximately 29.8% from that peak.
From a technical perspective, the stock is trading above its 5-day moving average but remains below its 20-day, 50-day, 100-day, and 200-day moving averages, indicating a prevailing downward trend in the medium to long term.
In comparison, the broader market has shown relative strength. The Sensex opened flat but gained 0.02% to trade at 82,320.09, remaining 4.66% below its 52-week high of 86,159.02. Mid-cap stocks led the market rally with the BSE Mid Cap index gaining 0.25% today. However, Sun TV Network Ltd. has underperformed the market significantly over the past year, delivering a negative return of -14.69% against the Sensex’s positive 7.55% return.
Only 1% make it here. This Large Cap from the Gems, Jewellery And Watches sector passed our rigorous filters with flying colors. Be among the first few to spot this gem!
- - Highest rated stock selection
- - Multi-parameter screening cleared
- - Large Cap quality pick
Financial Performance and Valuation Metrics
Sun TV Network Ltd.’s financial performance over recent periods has reflected modest growth and some areas of concern. The company’s net sales have grown at an annual rate of 7.86% over the last five years, while operating profit has seen a much slower annual growth rate of 2.17%. This subdued profitability growth has contributed to the stock’s underperformance relative to the broader market.
In the latest quarterly results, the company reported a profit after tax (PAT) of Rs.354.33 crore, which declined by 13.4% compared to the previous quarter. Operating cash flow for the year was recorded at Rs.1,663.08 crore, the lowest in recent periods, while the return on capital employed (ROCE) for the half year stood at 17.63%, also at a low point.
Despite these figures, the company maintains a strong management efficiency profile, with a return on equity (ROE) of 18.07%, indicating effective utilisation of shareholder funds. The company’s debt-to-equity ratio remains low, averaging zero, which reflects a conservative capital structure and limited reliance on external borrowings.
Valuation metrics suggest the stock is trading at a price-to-book value of 1.8, which is considered attractive relative to its peers and historical averages. The ROE of 13.4% further supports this valuation level. However, the company’s profits have declined by 9.6% over the past year, which has weighed on investor sentiment.
Sector Position and Market Capitalisation
Sun TV Network Ltd. holds a dominant position in the Media & Entertainment sector, with a market capitalisation of Rs.21,645 crore, making it the largest company in the sector. It accounts for 45.17% of the entire sector’s market value and contributes 20.80% of the industry’s annual sales, which total Rs.4,359.52 crore. The majority shareholding is held by promoters, underscoring stable ownership.
While the company’s scale and sector leadership are significant, its stock performance has lagged behind the broader BSE500 index, which generated returns of 6.59% over the last year. This divergence highlights the challenges faced by the company in delivering shareholder returns in line with market expectations.
Holding Sun TV Network Ltd. from Media & Entertainment? See if there's a smarter choice! SwitchER compares it with peers and suggests superior options across market caps and sectors!
- - Peer comparison ready
- - Superior options identified
- - Cross market-cap analysis
Recent Rating and Market Sentiment
MarketsMOJO has recently downgraded Sun TV Network Ltd.’s Mojo Grade from Hold to Sell as of 15 Dec 2025, reflecting a cautious stance on the stock’s near-term prospects. The current Mojo Score stands at 44.0, indicating a below-average outlook. The market cap grade is rated 3, suggesting a mid-tier valuation relative to other large-cap stocks.
On the day of the new 52-week low, the stock recorded a modest positive day change of 0.85%, indicating some buying interest despite the overall downward trend. However, the broader market context, with the Sensex trading below its 50-day moving average, suggests a cautious environment for equities in general.
Sun TV Network Ltd.’s performance over the past year, with a negative return of -14.69%, contrasts with the Sensex’s positive 7.55% return, underscoring the stock’s relative weakness within the market.
Summary of Key Metrics
To summarise, the stock’s new 52-week low of Rs.485.1 reflects a combination of subdued financial growth, declining quarterly profits, and valuation pressures despite strong management efficiency and a conservative capital structure. The company’s dominant sector position and sizeable market capitalisation provide context to its performance, which remains below broader market benchmarks.
Investors and market participants will continue to monitor the stock’s price movements and financial disclosures closely as it navigates the current market conditions.
Unlock special upgrade rates for a limited period. Start Saving Now →
