Super Sales India Ltd Falls to 52-Week Low of Rs.650 Amidst Continued Underperformance

Jan 07 2026 02:06 PM IST
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Super Sales India Ltd, a player in the Garments & Apparels sector, touched a fresh 52-week low of Rs.650 today, marking a significant milestone in its ongoing price decline. Despite a volatile trading session with an intraday high of Rs.800, the stock closed near its lowest point, reflecting persistent pressures on its valuation and performance metrics.



Intraday Volatility and Market Context


The stock exhibited notable volatility today, with an intraday price range spanning from Rs.650 to Rs.800, representing a 10.34% weighted average price volatility. It opened with a gap up of 15.73%, reaching the day’s high early on, but subsequently retraced to close near the low end of the range. This price action followed two consecutive days of declines, though the stock managed a modest gain of 0.54% relative to the previous close, outperforming its sector by 0.5% on the day.


Super Sales India Ltd’s current trading levels remain below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages, underscoring the sustained downward momentum. This contrasts with broader market trends where the Sensex opened lower at 84,620.40 points, down 0.52%, but remains within 1.57% of its 52-week high of 86,159.02. Mid-cap indices have shown relative strength, with the BSE Mid Cap gaining 0.3% today.



Long-Term Price Performance and Valuation


Over the past year, Super Sales India Ltd has recorded a price decline of 44.78%, significantly underperforming the Sensex, which posted an 8.48% gain over the same period. The stock’s 52-week high was Rs.1,315, indicating a near 50% drop from its peak. This underperformance is mirrored in the company’s financial results and valuation metrics.


The company’s market capitalisation grade stands at 4, reflecting its micro-cap status within the Garments & Apparels sector. Its Mojo Score has improved slightly to 51.0, resulting in an upgraded Mojo Grade from Sell to Hold as of 2 January 2026. This upgrade reflects some stabilisation in financial parameters despite the challenging price environment.




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Financial Metrics and Profitability Analysis


Super Sales India Ltd’s financial performance reveals a mixed picture. The company maintains a low average debt-to-equity ratio of 0.09 times, indicating limited leverage and a conservative capital structure. This is a positive aspect in terms of financial risk management.


Recent quarterly results from September 2025 showed some encouraging figures: operating profit to interest coverage reached a high of 5.29 times, cash and cash equivalents stood at Rs.35.62 crores, and PBDIT for the quarter was Rs.11.01 crores. These figures suggest the company retains some operational cash flow strength despite the broader challenges.


However, profitability ratios remain subdued. The average Return on Capital Employed (ROCE) is 5.79%, reflecting modest efficiency in generating returns from the capital invested. The company’s ROCE of 0.5 for the latest period indicates valuation attractiveness but also highlights limited profitability per unit of capital.


Over the last five years, net sales have grown at an annualised rate of 12.73%, while operating profit has increased by 11.17% annually. These growth rates are moderate and suggest steady but unspectacular expansion. The company’s profits have declined by 62.5% over the past year, contributing to the stock’s price weakness.



Comparative Performance and Market Position


Super Sales India Ltd has underperformed not only the Sensex but also the broader BSE500 index over the last three years, one year, and three months. This below-par performance reflects challenges in both near-term and long-term growth prospects relative to peers.


The stock trades at a discount compared to its peers’ average historical valuations, which may partly explain the Hold rating assigned by MarketsMOJO. The company’s majority shareholding remains with promoters, indicating stable ownership but also concentrated control.




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Summary of Key Market and Stock Indicators


Today’s trading session for Super Sales India Ltd was marked by a significant gap up at the open, followed by a retreat to the 52-week low price of Rs.650. The stock’s high volatility and trading below all major moving averages indicate ongoing market uncertainty and pressure on the share price.


While the broader market indices show some resilience, with mid-cap stocks leading gains, Super Sales India Ltd’s performance remains subdued. The company’s financial metrics, including low leverage and some positive quarterly cash flow indicators, contrast with its declining profitability and subdued return ratios.


Overall, the stock’s fall to a new 52-week low reflects a combination of valuation adjustments, profit contraction, and relative underperformance within its sector and the broader market.






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