Viji Finance Ltd Plunges to Lower Circuit Amid Heavy Selling Pressure

Jan 20 2026 10:00 AM IST
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Viji Finance Ltd, a micro-cap player in the Non Banking Financial Company (NBFC) sector, witnessed a sharp decline on 20 Jan 2026, hitting its lower circuit limit of 5% and closing at ₹2.66. The stock underperformed both its sector and the broader market, reflecting intense selling pressure and panic among investors amid a challenging market environment.
Viji Finance Ltd Plunges to Lower Circuit Amid Heavy Selling Pressure



Market Performance and Price Action


On 20 Jan 2026, Viji Finance Ltd’s share price dropped by ₹0.14, or 5.0%, reaching the lower circuit price band of ₹2.66. The stock’s intraday high was ₹2.76, while the low matched the closing price, signalling sustained downward momentum throughout the session. This decline was notably sharper than the NBFC sector’s 1.24% fall and the Sensex’s modest 0.50% drop, underscoring the stock’s relative weakness.


The total traded volume stood at approximately 6.48 lakh shares, with a turnover of ₹0.17 crore, indicating moderate liquidity for a micro-cap stock. Despite this, the delivery volume on 19 Jan 2026 surged by 40.37% to 3.33 lakh shares compared to the five-day average, suggesting rising investor participation but predominantly on the sell side.



Technical Indicators and Trend Analysis


Viji Finance is currently trading below all key moving averages — 5-day, 20-day, 50-day, 100-day, and 200-day — signalling a sustained bearish trend. The stock has recorded consecutive losses over the past two days, accumulating a decline of 9.52% during this period. This technical weakness is a red flag for investors, indicating a lack of short-term support and potential for further downside.


The stock’s market capitalisation remains modest at ₹40 crore, categorising it as a micro-cap entity with limited institutional interest and higher susceptibility to volatility and speculative trading.




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Investor Sentiment and Selling Pressure


The sharp fall and lower circuit hit reflect panic selling and unfilled supply pressures. Investors appear to be offloading shares aggressively, possibly due to concerns over the company’s fundamentals and broader sector headwinds. The stock’s Mojo Score of 34.0 and a Mojo Grade of ‘Sell’ (downgraded from ‘Strong Sell’ on 19 Jan 2026) further reinforce the negative sentiment prevailing among market participants.


Such a downgrade indicates that while the stock remains unattractive, there has been a slight improvement in outlook compared to the previous assessment. However, the current market dynamics suggest that the selling momentum is unlikely to abate in the near term without positive triggers.



Sectoral and Market Context


The NBFC sector has been under pressure recently due to tightening liquidity conditions, rising credit costs, and regulatory scrutiny. Viji Finance, being a micro-cap NBFC, is particularly vulnerable to these challenges given its limited scale and market presence. The stock’s underperformance relative to the sector by 3.91% on the day highlights its heightened risk profile.


Moreover, the stock’s liquidity, while adequate for small trades, remains insufficient for large institutional transactions, which can exacerbate price volatility during periods of heavy selling.




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Outlook and Investor Considerations


Given the current technical and fundamental backdrop, investors should exercise caution with Viji Finance Ltd. The stock’s persistent downtrend, combined with its micro-cap status and sectoral headwinds, suggests elevated risk. The recent downgrade to a ‘Sell’ grade by MarketsMOJO reflects these concerns.


Potential investors should closely monitor liquidity conditions, regulatory developments affecting NBFCs, and any company-specific news that could alter the risk-reward profile. For existing shareholders, the lower circuit hit signals a critical juncture where further downside cannot be ruled out without a meaningful recovery catalyst.


In contrast, investors seeking exposure to the NBFC sector might consider exploring better-rated alternatives with stronger fundamentals and higher liquidity, as identified by comparative tools and thematic lists.



Summary


Viji Finance Ltd’s plunge to the lower circuit price limit on 20 Jan 2026 highlights the intense selling pressure and panic among investors. The stock’s 5.0% daily loss, underperformance relative to sector and benchmark indices, and technical weakness across all moving averages paint a bearish picture. Despite a slight improvement in its Mojo Grade, the company remains a risky proposition in the current market environment. Investors are advised to weigh these factors carefully and consider more stable alternatives within the NBFC space.






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