Why is Add-Shop E-Reta. falling/rising?

As of 08-Oct, Add-Shop E-Retail Ltd is experiencing a decline in its stock price, currently at 9.32, which reflects a decrease of 0.26 or 2.71%. The stock has underperformed its sector by 1.76% today and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, the stock has shown significant underperformance over various periods, with a year-to-date decline of 38.93% and a staggering 87.05% drop over the past three years. Furthermore, there has been a notable decrease in investor participation, with delivery volume falling by 19.02% compared to the 5-day average, indicating waning interest among investors.
In the broader market context, the Sensex has shown positive movement, gaining 0.98% over the past week and 1.22% over the past month, contrasting sharply with Add-Shop's declines. This divergence suggests that while the overall market is performing well, Add-Shop is struggling significantly. The lack of available positive factors further compounds the challenges faced by the stock, as there are no indications of any positive developments that could potentially reverse its downward trend.