Why is Add-Shop E-Reta. falling/rising?

As of 06-Nov, Add-Shop E-Retail Ltd is experiencing a decline in its stock price, currently at 8.53, reflecting a decrease of 0.59 or 6.47%. The stock has underperformed significantly today, trailing its sector by 5.89%. Additionally, it is trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. Over the past week, the stock has decreased by 5.75%, and it has seen a substantial decline of 44.10% year-to-date. Furthermore, investor participation has fallen, with delivery volume on November 4th dropping by 28.23% compared to the 5-day average, indicating reduced interest in the stock.
In the broader market context, the Sensex has shown a modest decline of 1.30% over the past week, suggesting that the market is facing some headwinds, but Add-Shop's performance is notably worse. While the benchmark has gained 6.62% year-to-date, Add-Shop's significant drop of 44.10% highlights its struggles relative to the overall market. The absence of any positive factors in the provided data further emphasizes the challenges faced by the company, contributing to the ongoing decline in its stock price.