Why is Add-Shop E-Reta. falling/rising?

As of 16-Oct, Add-Shop E-Retail Ltd is experiencing a decline in its stock price, currently at 8.71, which reflects a decrease of 0.12 or 1.36%. The stock has underperformed its sector by 2.19% today and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, investor participation has fallen significantly, with delivery volume dropping by 57.34% compared to the 5-day average. Over the past week, the stock has decreased by 5.12%, and it has shown a substantial decline of 42.92% year-to-date, indicating ongoing challenges for the company.
In the broader market context, while the Sensex has increased by 1.58% over the past week, Add-Shop E-Retail Ltd's performance has been notably poor, with a year-to-date decline of 42.92% compared to the benchmark's gain of 6.82%. This stark contrast highlights the stock's struggles relative to the overall market, suggesting that investor sentiment may be negatively impacted. The absence of any positive factors in the provided data further emphasizes the difficulties faced by the company, contributing to the downward pressure on its stock price.