Why is Adit.Birla Money falling/rising?

As of 11-Jun, Aditya Birla Money Ltd is experiencing a decline in its stock price, currently at Rs 186.65, reflecting a decrease of Rs 4.9 or 2.56%. The stock has underperformed its sector by 1.98% today and has been on a consecutive downward trend for the last four days, resulting in a total drop of 9.98% during this period. Despite a strong long-term growth rate in operating profit of 38.60% and a notable performance over the past three years, the recent quarterly results show a significant decline in profit after tax by 54.1% and net sales by 15.4%, which has negatively impacted investor sentiment. Additionally, the stock's high valuation, indicated by a Price to Book Value of 6.5, and the lack of domestic mutual fund investment may suggest a lack of confidence in its current price.
In the broader market context, the stock's short-term performance has been notably poor, with a 1-week return of -6.37%, while the benchmark Sensex has gained 1.87% during the same period. This stark contrast highlights the stock's underperformance relative to the market. Although the stock has generated a positive return of 13.74% over the past year, the recent declines and falling investor participation, evidenced by a 71.94% drop in delivery volume, indicate a growing concern among investors about its future prospects.