Why is Adit.Birla Money falling/rising?

As of 01-Jul, Aditya Birla Money Ltd is experiencing a price increase, currently at Rs 196.00, reflecting a rise of Rs 2.8 or 1.45%. The stock has shown strong performance today, outperforming its sector by 1.59% and reaching an intraday high of Rs 198.1. Over the past week, the stock has gained 5.52%, and in the last month, it has risen by 5.95%. Despite a year-to-date decline of 25.59%, the stock has generated an 18.82% return over the past year and has demonstrated impressive long-term growth with a 267.73% increase over three years. However, the recent quarterly performance has raised concerns, as the profit after tax has fallen by 54.1% compared to the previous four-quarter average, and net sales have decreased by 15.4%.
In the broader market context, the stock's short-term performance has significantly outpaced the benchmark Sensex, which has only increased by 2.00% over the past week. This indicates a strong relative strength for Aditya Birla Money in the current market environment. However, the lack of investment from domestic mutual funds, which hold 0% of the company, may suggest caution among institutional investors regarding the stock's valuation and business outlook. Despite the healthy long-term growth in operating profit and the stock's historical performance, the high price-to-book ratio and recent declines in profitability could be factors influencing investor sentiment and participation.