Why is Adit.Birla Money falling/rising?

As of 04-Jul, Aditya Birla Money Ltd is experiencing a decline in its stock price, currently at Rs 191.05, reflecting a decrease of Rs 3.05 or 1.57%. The stock has underperformed its sector by 1.7% today and has been on a consecutive downward trend for the last two days, resulting in a total drop of 3.75% during this period. Additionally, the stock's performance over the past week shows a decline of 3.19%, while it has fallen 4.16% over the past month. Despite a positive long-term growth rate in operating profit of 38.60%, recent quarterly results indicate a significant drop in profit after tax by 54.1% and net sales by 15.4%, contributing to a negative sentiment surrounding the stock.
In the broader market context, the stock's short-term performance contrasts sharply with the benchmark Sensex, which has only declined by 0.74% over the same week. While Aditya Birla Money has shown strong long-term performance, outperforming the BSE500 over various periods, the recent financial results and falling investor participation—evidenced by a 57.64% drop in delivery volume—suggest a lack of confidence among investors. Furthermore, the absence of domestic mutual fund investment may indicate that institutional investors are wary of the stock's current valuation, which is perceived as expensive despite its historical discount compared to peers.