Why is Adit.Birla Money falling/rising?

As of 08-Jul, Aditya Birla Money Ltd is currently priced at 197.65, reflecting an increase of 1.75 (0.89%). The stock has shown a positive trend, gaining 3.45% over the last two days and outperforming its sector by 0.94% today. Despite opening with a loss of 3.01%, it reached an intraday high of Rs 200.95. The stock has been trading above its moving averages across various time frames, indicating a bullish sentiment. However, the company has reported a significant decline in quarterly profit after tax (PAT) by 54.1% compared to the previous four-quarter average, alongside the lowest net sales and PBDIT figures. While the stock has generated a 22.16% return over the past year, its valuation appears expensive with a Price to Book Value of 4.7, and the lack of domestic mutual fund investment may suggest caution among institutional investors.
In the broader market context, the stock's short-term performance of +0.84% over the past week contrasts with the Sensex, which has only increased by 0.02%. Although the stock has outperformed the benchmark in the long term, with a remarkable 256.77% return over three years, its year-to-date performance remains concerning at -24.96% compared to the Sensex's +7.13%. This divergence highlights the stock's volatility and the challenges it faces despite its historical growth, as investors weigh the recent poor quarterly results against its long-term potential.