Why is Adit.Birla Money falling/rising?

As of 15-Oct, Aditya Birla Money Ltd is experiencing a decline in its stock price, currently at Rs 157.20, which reflects a decrease of Rs 5.95 or 3.65%. The stock has been underperforming significantly, having lost 10.68% over the past three days and is trading below all key moving averages (5-day, 20-day, 50-day, 100-day, and 200-day). Additionally, the stock has shown a substantial decline of 40.32% year-to-date, while its performance over the last month is down by 12.72%. Although there has been a notable increase in investor participation, with delivery volume rising by 525.39% against the 5-day average, the overall sentiment remains negative, and no specific positive or negative factors were provided to explain the recent price movements.
Broader market context indicates that while Aditya Birla Money is facing challenges, the finance/NBFC sector has gained by 2.24%, suggesting a contrasting performance within the industry. The stock's short-term returns are significantly lagging behind the benchmark Sensex, which has increased by 1.02% over the past week and 1.00% over the past month. This underperformance relative to the benchmark highlights the stock's struggles in the current market environment, contributing to the downward pressure on its price.