Why is Advance Lifes. falling/rising?

As of 28-Aug, Advance Lifestyles Ltd is experiencing a price increase, with the current price at Rs. 24.87, reflecting a change of 0.18 or 0.73% upward. The stock has recently hit a new 52-week low of Rs. 23 but has gained after three consecutive days of decline. Despite this positive movement today, the stock has underperformed significantly over the longer term, with a year-to-date decline of 20.72% and a one-year drop of 53.43%. However, there has been a notable increase in investor participation, with delivery volume rising by 458.66% against the five-day average, indicating growing interest. The stock is currently trading below all its moving averages, which suggests a bearish trend overall.
In the broader market context, the stock's short-term performance has outpaced the benchmark Sensex, which has declined by 2.34% over the past week while Advance Lifestyles Ltd has fallen by 4.35%. This indicates that while the stock is rising today, it has still been under pressure relative to the market. The stock's year-to-date performance contrasts sharply with the Sensex's gain of 2.48%, highlighting the challenges faced by Advance Lifestyles Ltd in a generally positive market environment. Overall, the stock's recent uptick may be a temporary reversal amid a longer-term downtrend.