Why is Advance Lifes. falling/rising?

As of 18-Sep, Advance Lifestyles Ltd is experiencing a decline in its stock price, currently at Rs 25.25, which reflects a decrease of Rs 1.75 or 6.48%. The stock has been underperforming significantly, having fallen consecutively for the last two days, resulting in a total decline of 10.14% during this period. Although the stock opened with a gain of 7.04% today, it quickly reached an intraday low of Rs 24.6, indicating high volatility with an intraday fluctuation of 8.04%. Additionally, the stock is trading below all its moving averages, and there has been a notable drop in investor participation, with delivery volume decreasing by 57.47% compared to the five-day average.
In the broader market context, Advance Lifestyles Ltd's recent performance contrasts sharply with the Sensex, which has gained 1.80% over the past week. The stock's one-week return of -9.34% and year-to-date return of -19.51% further highlight its struggles against the benchmark's positive performance of 6.24% year-to-date. This underperformance is compounded by the stock's significant decline of 54.07% over the past year, while the Sensex has remained relatively flat with a 0.08% increase. Overall, the combination of poor stock performance, high volatility, and declining investor interest suggests a challenging environment for Advance Lifestyles Ltd.