Why is Albert David falling/rising?

As of 07-Jul, Albert David Ltd's stock price is currently at Rs 913.65, reflecting a decrease of Rs 34.0 or 3.59%. The stock has underperformed its sector today by 3.51%, reaching an intraday low of Rs 913.65. Despite a recent positive trend with a 1-week return of 9.30% and a 1-month return of 12.99%, the stock has faced significant challenges over the longer term, with a year-to-date decline of 31.05% and a 1-year drop of 32.81%. The company's operating profit has seen a drastic annual decline of 170.47% over the past five years, and recent financial results indicate the lowest net sales and operating profit margins. This poor performance, coupled with minimal domestic mutual fund investment, suggests a lack of confidence in the company's future prospects.
In the broader market context, while the Sensex has shown a slight decline of 0.20% over the past week, Albert David's recent performance contrasts sharply with this benchmark, indicating a significant underperformance. The stock's liquidity appears adequate, but the negative operating profits and the substantial drop in profits over the past year raise concerns about its long-term viability. Overall, the combination of poor financial results, low investor confidence, and significant underperformance relative to the market contributes to the stock's current decline.