Why is Albert David falling/rising?

As of 14-Jul, Albert David Ltd's stock price is rising, currently at Rs 932.95, reflecting an increase of Rs 29.95 or 3.32%. The stock has shown positive momentum, gaining 3.49% over the last two days and outperforming its sector by 2.42% today. In terms of returns, the stock has increased by 8.02% over the past month, while it has experienced a decline of 29.59% year-to-date and 28.08% over the past year. Despite these positive short-term movements, the company faces significant challenges, including a poor long-term growth outlook, as indicated by a negative annual operating profit growth rate of -170.47% over the last five years and a substantial drop in profits of -77.2% in the past year. Additionally, the low stake held by domestic mutual funds, at only 0.04%, suggests a lack of confidence in the company's valuation or business prospects.
In the broader market context, the stock's recent performance contrasts with the benchmark, as it has outperformed the Sensex by 2.11% over the past week, while the benchmark has declined by 1.42%. However, the stock has underperformed the market over the last year, generating negative returns of -28.08% compared to the Sensex's positive return of 2.15%. This divergence highlights the stock's volatility and the challenges it faces despite recent gains, as it continues to struggle with negative operating profits and low investor participation, which could impact its future performance.