Why is Albert David falling/rising?

As of 03-Sep, Albert David Ltd's stock price is currently at 801.30, reflecting a decrease of 6.3 points or 0.78%. The stock has been underperforming, having fallen consecutively for the last two days with a total decline of 1.68%. It is also trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. The stock is 4.67% away from its 52-week low of Rs 763.9. Additionally, the company has reported negative results for the last three consecutive quarters, with a significant drop in operating profit and a negative EBITDA, contributing to a poor long-term growth outlook. Despite a low debt-to-equity ratio and rising investor participation, these negative financial indicators have led to a strong sell sentiment.
In the broader market context, Albert David's short-term performance has been worse than the benchmark, with a 1-week return of -0.58% compared to the Sensex's -0.27%. Over the past month, the stock has declined by 8.24%, while the Sensex has remained nearly flat with a change of -0.04%. The stock's year-to-date performance is particularly concerning, showing a decline of 39.52% against a positive return of 3.11% for the benchmark. This underperformance in both short-term and long-term metrics highlights the challenges faced by Albert David Ltd in the current market environment.