Why is Albert David falling/rising?

As of 08-Sep, Albert David Ltd's stock price is currently at Rs 801.00, reflecting a decline of Rs 3.05 or 0.38%. The stock has underperformed its sector by 0.25% today and is trading below all key moving averages, indicating a bearish trend. Over the past week, the stock has decreased by 1.72%, and its year-to-date performance shows a significant drop of 39.55%. Additionally, the company has reported negative results for the last three consecutive quarters, with net sales falling by 21.03% and profits declining by 91.1%. This poor performance, coupled with a negative EBITDA and a long-term growth rate of -227.57% over the last five years, contributes to the stock's downward movement.
In the broader market context, the Sensex has shown a positive return of 0.53% over the past week, contrasting sharply with Albert David's decline. While the market has generated a negative return of 3.07% over the last year, Albert David's stock has significantly underperformed with a return of -49.01%. This stark difference highlights the stock's struggles relative to the overall market, further indicating investor concerns regarding its long-term viability and growth potential.