Why is Albert David falling/rising?

As of 16-Sep, Albert David Ltd's stock price is currently at 800.00, reflecting a decrease of 8.0 points or 0.99%. The stock has shown a poor performance recently, underperforming its sector by 1.27% today and is trading below all key moving averages, indicating a bearish trend. Over the past year, the stock has significantly underperformed, with a return of -46.67%, while the benchmark Sensex has shown a slight decline of only 0.73%. The company has also reported negative results for the last three consecutive quarters, with net sales falling by 21.03% and profits declining by 57.9%. This poor financial performance, combined with a negative EBITDA and a long-term growth rate of -227.57%, suggests a lack of investor confidence, contributing to the stock's downward movement.
In the broader market context, the stock's short-term return has been stagnant, with a 1-week performance of 0.00% compared to the Sensex's gain of 1.58%. Despite a slight increase in investor participation, as indicated by a 9.08% rise in delivery volume, the overall sentiment remains negative due to the company's ongoing financial struggles and poor operational metrics. The stock's liquidity is adequate for trading, but the prevailing market conditions and the company's weak fundamentals are likely driving the stock price lower, making it a risky investment at this time.