Why is BDH Industries falling/rising?

As of 30-Jul, BDH Industries Ltd's stock price is currently at Rs 314.25, reflecting a decrease of Rs 1.8 or 0.57%. The stock has been underperforming, having fallen consecutively for the last four days, resulting in a total decline of 5.06% during this period. The stock's performance over the past week shows a decline of 4.74%, while it has generated a negative return of 21.85% over the past year. Additionally, the stock has seen a significant drop in delivery volume, which fell by 85.4% against the 5-day average, indicating reduced investor participation. Despite having a low debt-to-equity ratio and a fair valuation compared to peers, the company has struggled with poor long-term growth, as evidenced by a net sales growth rate of only 2.26% over the last five years and a significant decline in net sales of 25.58% for the last nine months.
In the broader market context, BDH Industries has underperformed relative to the benchmark, with the Sensex showing a decline of only 1.50% over the past week, while BDH's decline was much steeper. The stock's year-to-date performance is also concerning, with a drop of 7.91%, contrasting sharply with the Sensex's gain of 4.28%. This underperformance is compounded by the company's flat results and declining profits, which have contributed to a negative sentiment among investors. Overall, the combination of poor short-term returns, declining investor interest, and lackluster financial performance has led to the stock's recent downward movement.