Why is BDH Industries falling/rising?

As of 14-Nov, BDH Industries Ltd is experiencing a decline in its stock price, currently at Rs 430.35, which reflects a decrease of Rs 22.65 or 5.0%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total return of -7.96% during this period. Additionally, the stock's performance today has underperformed its sector by 5.37%. The trading volume indicates a significant drop in investor participation, with delivery volume falling by 84.23% compared to the five-day average. Although the stock remains above its 50-day, 100-day, and 200-day moving averages, it is below the 5-day and 20-day moving averages, suggesting a recent downward trend.
Broader market context shows that BDH Industries has underperformed relative to the Sensex, which has gained 1.62% over the past week while BDH has lost 5.28%. Over the past month, the stock has declined by 7.79%, contrasting with the Sensex's increase of 3.09%. Despite a strong year-to-date return of 26.11% and impressive long-term gains, the recent short-term performance indicates a shift in market sentiment, likely influenced by the significant drop in trading volume and consecutive losses. This combination of factors has contributed to the stock's current downward trajectory.