Why is Bengal & Assam falling/rising?

As of 01-Jul, Bengal & Assam Company Ltd is experiencing a price increase, currently at 8,300.00, reflecting a rise of 75.95 (0.92%). The stock has outperformed its sector today by 1.06%, although it touched an intraday low of Rs 8,031, indicating some volatility. Over the past week, the stock has shown a strong performance with a return of +6.41%, and for the past month, it has increased by +10.44%. However, the company has faced significant challenges, including a decline in net sales and operating profit, which have fallen at annual rates of -28.14% and -13.29%, respectively. The company has reported negative results for the last five consecutive quarters, contributing to a negative sentiment around its long-term growth prospects.
In the broader market context, the Sensex has increased by +2.00% over the past week and +2.76% over the past month, indicating that while Bengal & Assam is outperforming its sector, it is still lagging behind the benchmark in terms of year-to-date performance, with a decline of -10.75% compared to the Sensex's gain of +7.11%. The stock's long-term fundamentals are strong, with an average return on equity of 15.18%, yet its valuation appears expensive given the declining profits and low domestic mutual fund interest, which may reflect a lack of confidence in its future performance. Overall, while the stock has shown short-term gains, the underlying financial challenges could be a concern for investors.