Why is Bengal & Assam falling/rising?

As of 02-Jul, Bengal & Assam Company Ltd's stock price is currently at 8,365.00, reflecting an increase of 65.0 (0.78%). The stock has shown a positive performance today, outperforming its sector by 2.01% and has been gaining for the last two days with a total return of 1.71% during this period. Over the past week, the stock has risen by 4.03%, significantly outpacing the Sensex's increase of 0.79%. However, despite these short-term gains, the company faces challenges, including a poor long-term growth trajectory with net sales declining at an annual rate of -28.14% and negative results reported for the last five consecutive quarters. The stock's valuation appears expensive with a Price to Book Value of 1, and the low participation from domestic mutual funds, holding only 0.01%, may indicate a lack of confidence in the company's prospects.
Broader market context shows that while Bengal & Assam has performed well in the short term, its year-to-date return is down by 10.05%, contrasting with the Sensex's gain of 6.75%. The stock's recent performance is notable against the backdrop of a broader market that has been more favorable, as evidenced by the Sensex's positive returns over various periods. The company's strong long-term fundamental strength, indicated by an average Return on Equity (ROE) of 15.18%, is overshadowed by its declining sales and profits, which could lead to skepticism among investors regarding its sustainability in the current market environment.