Why is Bengal & Assam falling/rising?

As of 07-Jul, Bengal & Assam Company Ltd is experiencing a decline in its stock price, currently at 8,264.00, which reflects a decrease of 66.0 points or 0.79%. Today's price summary indicates that the stock has underperformed its sector, and while it is trading higher than its 20-day, 50-day, and 100-day moving averages, it is lower than its 5-day and 200-day moving averages. The stock has shown a mixed performance over various periods, with a 1-week return of +0.49% and a 1-month return of +10.32%, but it has a year-to-date decline of -11.14%. The company has faced significant challenges, including a poor long-term growth outlook with net sales declining at an annual rate of -28.14% and operating profit falling by -13.29%. Furthermore, the company has reported negative results for the last five consecutive quarters, contributing to a negative sentiment among investors.
In the broader market context, the stock's recent performance contrasts with the benchmark Sensex, which has shown a slight decline of -0.20% over the past week. Despite the stock's strong long-term fundamental strength, indicated by an average return on equity of 15.18%, the persistent negative results and falling investor participation, as evidenced by a significant drop in delivery volume, suggest a lack of confidence among investors. Additionally, the low stake held by domestic mutual funds may indicate discomfort with the company's valuation and business prospects, further contributing to the stock's downward pressure.