Why is Bengal & Assam falling/rising?

As of 08-Jul, Bengal & Assam Company Ltd is experiencing a decline in its stock price, currently at Rs 8,249.00, reflecting a decrease of Rs 15.0 or 0.18%. The stock has been losing value for the last two days, with a total drop of 0.97% during this period. It reached an intraday low of Rs 8,021.2, which is a significant decline of 2.94%. Over the past week, the stock has underperformed with a return of -0.61%, while it has shown a positive return of 10.12% over the past month. However, the company has faced challenges, including a poor long-term growth trajectory with net sales declining at an annual rate of -28.14% and operating profit falling by -13.29%. The stock has also declared negative results for the last five consecutive quarters, contributing to its recent price movement.
In the broader market context, the stock's performance has been notably weaker compared to the benchmark, with the Sensex showing a slight increase of 0.02% over the past week. Despite the stock's strong long-term fundamental strength indicated by an average return on equity (ROE) of 15.18%, the negative financial results and falling investor participation, evidenced by a 23.6% drop in delivery volume, have led to a lack of confidence among investors. Additionally, the stock has underperformed the market over the past year, generating a return of -8.36% compared to the BSE500's return of 1.98%. This combination of poor financial performance and weak market sentiment has contributed to the stock's current downward trend.