Why is Bengal & Assam falling/rising?

As of 09-Jul, Bengal & Assam Company Ltd's stock price is currently at 8,225.00, reflecting a decrease of 24.0 points or 0.29%. The stock has been underperforming, having fallen for the last three consecutive days, resulting in a total decline of 1.26% during this period. In the past week, the stock has decreased by 1.67%, while over the past month, it has shown a positive return of 9.67%. However, the company has reported negative results for the last five consecutive quarters, with net sales declining at an alarming rate of 81.56% over the nine-month period. This poor performance, combined with a high valuation relative to its return on equity (ROE) of 14.4, has contributed to a lack of investor confidence, as evidenced by a significant drop in delivery volume by 43.06% against the five-day average.
In the broader market context, while the Sensex has shown a slight gain of 0.15% over the past week, Bengal & Assam's performance has lagged behind, indicating a disconnect between the stock and the overall market sentiment. The company's year-to-date performance is notably poor, with a decline of 11.56%, contrasting sharply with the Sensex's gain of 6.91%. This underperformance, coupled with the minimal interest from domestic mutual funds, which hold only 0.01% of the company, suggests that market participants may be wary of the stock's future prospects, further contributing to its downward price movement.