Why is Bengal & Assam falling/rising?

As of 11-Jul, Bengal & Assam Company Ltd is experiencing a decline in its stock price, currently at Rs 8,130.00, reflecting a decrease of Rs 161.5 or 1.95%. The stock has underperformed its sector by 1.03% today, having touched an intraday low of Rs 8,100, which represents a drop of 2.31%. Over the past week, the stock has decreased by 2.40%, while it has shown a modest increase of 6.09% over the past month. However, the company has faced significant challenges, with net sales declining at an annual rate of 28.14% and operating profit falling by 13.29%. The company has reported negative results for the last five consecutive quarters, contributing to a year-to-date decline of 12.58% in stock value, despite a strong long-term fundamental strength indicated by an average return on equity of 15.18%.
In the broader market context, the Sensex has decreased by only 1.12% over the past week, indicating that Bengal & Assam's decline is more pronounced compared to the benchmark. While the stock has shown impressive long-term growth with a 462.42% increase over five years, its recent performance contrasts sharply with the Sensex's 5.58% year-to-date gain. The stock's valuation appears expensive with a price-to-book value of 1, and the lack of significant domestic mutual fund investment may suggest a lack of confidence in the company's future prospects. Overall, the combination of poor sales growth, negative quarterly results, and underperformance relative to the market contributes to the stock's downward movement.