Why is Bengal & Assam falling/rising?

As of 14-Jul, Bengal & Assam Company Ltd's stock price is currently at 8,053.00, reflecting a decrease of 77.0 points or 0.95%. The stock has been underperforming, having fallen consecutively for the last two days with a total decline of 2.88%. In terms of returns, the stock has shown a negative performance of 2.55% over the past week and a year-to-date decline of 13.41%. The company's financial health is concerning, as it has reported negative results for the last five consecutive quarters, with net sales declining significantly by 76.51% in the latest six months. Additionally, the stock's valuation appears expensive with a Price to Book Value of 1, and despite its long-term fundamental strength indicated by an average Return on Equity (ROE) of 15.18%, the poor growth in net sales and operating profit at rates of -28.14% and -13.29% respectively, are negatively impacting investor sentiment.
In the broader market context, the Sensex has experienced a decline of 1.42% over the past week, indicating that the market is facing some headwinds as well. However, Bengal & Assam's performance is notably worse, suggesting that specific issues within the company are exacerbating its decline compared to the overall market. The stock's liquidity is also a concern, as evidenced by a significant drop in delivery volume, which fell by 50.62% against the five-day average. This lack of investor participation, combined with the company's poor financial results and the minimal stake held by domestic mutual funds, suggests a lack of confidence in the stock's future performance, contributing to its current downward trend.