Why is Bengal & Assam falling/rising?

As of 17-Jul, Bengal & Assam Company Ltd is experiencing a decline in its stock price, currently at Rs 8,399.90, which reflects a decrease of Rs 40.1 or 0.48%. The stock has shown a trend reversal, falling after two consecutive days of gains, and touched an intraday low of Rs 8,250. Despite this, the stock has performed positively over the past week with a return of 1.31%, and a notable increase of 10.38% over the past month. However, the company has reported poor long-term growth, with net sales declining at an annual rate of -28.14%, and has faced negative results for the last five consecutive quarters, contributing to the current downward pressure on the stock price.
In the broader market context, while Bengal & Assam's short-term performance has outpaced the Sensex over the past week, the stock's year-to-date return of -9.68% contrasts sharply with the Sensex's gain of 5.27%. This underperformance, coupled with a high valuation relative to its return on equity and a minimal stake held by domestic mutual funds, suggests a lack of confidence in the company's future prospects. The combination of declining sales, negative quarterly results, and a high price-to-book ratio indicates that investors may be cautious, leading to the current decline in stock price despite some positive short-term movements.