Why is Bengal & Assam falling/rising?

As of 25-Jul, Bengal & Assam Company Ltd's stock price is currently at 8,230.00, reflecting an increase of 40.0 points or 0.49%. The stock has shown mixed performance recently, with a slight outperformance today against its sector, rising by 2.61%. However, over the past week, it has declined by 0.72%, while it has gained 2.35% over the past month. Despite this recent uptick, the company has faced significant challenges, including a long-term decline in net sales and operating profit, leading to negative results for five consecutive quarters. The company's return on equity stands at 15.18%, indicating strong long-term fundamental strength, yet its poor growth metrics, including a staggering -76.51% growth in net sales over the latest six months, raise concerns about its valuation and future performance.
In the broader market context, the stock's recent performance contrasts with the benchmark Sensex, which has decreased by 0.36% over the past week, suggesting that Bengal & Assam's slight rise may be a result of specific investor sentiment rather than a broader market trend. The finance/NBFC sector has also seen a decline of 2.13%, indicating that the stock's rise today is somewhat isolated. Additionally, the low domestic mutual fund ownership of only 0.01% may reflect a lack of confidence in the company's prospects, further complicating its market position despite the recent price increase.