Why is Bodhi Tree falling/rising?

As of 18-Aug, Bodhi Tree Multimedia Ltd is currently priced at 8.14, reflecting a decrease of 0.02 or 0.25%. The stock has been underperforming, having fallen consecutively for the last four days, resulting in a total decline of 2.98% over the past week. It is trading below all key moving averages, indicating a bearish trend. Despite the company reporting positive results over the last three quarters, including a significant growth in profit after tax and net sales, the stock has still experienced a substantial decline of 36.25% over the past year. Additionally, a concerning factor is that 99.77% of promoter shares are pledged, which tends to exert downward pressure on stock prices in a falling market.
In the broader market context, the Sensex has shown a positive return of 0.83% over the past week, contrasting sharply with Bodhi Tree's negative performance. The stock has underperformed the market significantly, with a year-to-date decline of 16.52% compared to the Sensex's gain of 4.01%. This underperformance is compounded by a notable drop in investor participation, as evidenced by a 61.58% decrease in delivery volume compared to the five-day average. Overall, while the company has demonstrated strong financial growth, the negative sentiment surrounding high promoter pledging and consistent underperformance relative to the market has contributed to the stock's decline.