Why is Coffee Day Enter falling/rising?

As of 23-Jun, Coffee Day Enterprises Ltd is experiencing a price increase, currently at Rs 36.48, reflecting a rise of 3.26 or 9.81%. The stock has shown strong performance today, outperforming its sector by 9.27% and achieving a consecutive gain over the last two days with a total return of 11.9%. In the past week, the stock has risen by 3.93%, and over the past month, it has increased by 8.38%. However, despite this recent uptick, the company has faced significant challenges, including a 35.99% decline in returns over the past year and negative results in the last three consecutive quarters, which have contributed to a weak long-term fundamental outlook.
Broader market context indicates that while Coffee Day Enterprises Ltd has outperformed the Sensex in the short term, with a notable increase compared to the benchmark's minimal gain of 0.12% over the past week, the stock has still underperformed in the long term. The company's ability to service its debt is weak, and it has a high percentage of pledged promoter shares, which could exert downward pressure in adverse market conditions. Despite trading at a discount compared to its peers and having a very attractive valuation, the overall negative sentiment stemming from its financial struggles and declining profitability suggests that the stock's rise may be temporary amidst broader concerns.