Why is Credo Brands falling/rising?

As of 10-Nov, Credo Brands Marketing Ltd is experiencing a decline in its stock price, currently at Rs. 103.90, which represents a decrease of Rs. 10.2 or 8.94%. The stock has underperformed significantly, with a 52-week low of Rs. 100 reached today, marking a drop of 12.36% at its intraday low. Over the past week, the stock has fallen by 7.36%, and year-to-date, it has decreased by 40.68%. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Despite a rise in investor participation, with delivery volume increasing by 130.64% against the 5-day average, the overall performance remains weak, particularly as it has underperformed its sector by 9.04%.
In the broader market context, the Sensex has shown a relatively stable performance, with only a slight decline of 0.53% over the past week and a gain of 6.91% year-to-date. This stark contrast highlights the significant underperformance of Credo Brands compared to the benchmark index. The stock's volatility, with an intraday fluctuation of 7.45%, suggests that investor sentiment is quite unstable, further contributing to the downward pressure on its price. Overall, the combination of poor stock performance relative to the market and the recent price movements indicates a challenging environment for Credo Brands.