Why is Cupid falling/rising?

As of 16-Jul, Cupid Ltd's stock price is currently at Rs. 130.35, reflecting a decrease of Rs. 3.1 or 2.32%. The stock recently hit a new 52-week high of Rs. 138 but has since fallen after four consecutive days of gains. Today's performance indicates that it underperformed its sector by 1.79%, with an intraday low of Rs. 127.6, suggesting some volatility. Despite this decline, Cupid has shown impressive returns over various periods, including a 39.94% increase over the past month and a staggering 1060.21% over the last three years. The company maintains a low debt-to-equity ratio, which is favorable, and has demonstrated strong market performance, outperforming the BSE500 over the last year and beyond.
In the broader market context, Cupid's recent short-term performance contrasts with the Sensex, which has seen a decline of 1.08% over the past week. While Cupid's stock has experienced a dip today, its long-term performance remains robust, with a year-to-date return of 71.94% compared to the Sensex's 5.75%. The rising investor participation, indicated by an 80.43% increase in delivery volume, suggests continued interest in the stock despite today's price drop. This liquidity and strong historical performance may provide a buffer against short-term fluctuations, indicating that while the stock is currently falling, its long-term outlook remains positive.