Why is Cupid falling/rising?

As of 24-Jul, Cupid Ltd's stock price is currently at Rs 147.50, reflecting an increase of 0.5 (0.34%). The stock has shown strong performance recently, with a 10.36% increase over the past week and an impressive 53.89% rise over the last month. It is currently trading close to its 52-week high, just 3.05% away from Rs 152. Additionally, Cupid has consistently outperformed its sector by 0.35% today and is trading above all its moving averages, indicating a positive trend. The company has a low debt-to-equity ratio and has generated substantial returns over the past three years, with a 75.18% increase in the last year alone, outperforming the BSE500 in each of the last three annual periods.
In the broader market context, while Cupid Ltd has experienced significant gains, the Sensex has remained relatively flat, with a slight decline of 0.09% over the past week. This stark contrast highlights Cupid's strong performance compared to the benchmark. However, it is worth noting that there has been a decline in investor participation, with delivery volume falling by 72.62% against the five-day average, which could be a concern for future trading activity. Despite this, the stock remains liquid enough for significant trade sizes, suggesting that while the stock is rising, there are some underlying factors that could impact its momentum moving forward.