Why is Cupid falling/rising?

As of 25-Jul, Cupid Ltd's stock price is rising, currently at 147.95, reflecting an increase of 0.45 or 0.31%. The stock has recently hit a new 52-week high of Rs.154.65 and has outperformed its sector by 1.38% today. Over the last two days, the stock has gained a total of 0.65%. Additionally, Cupid has shown impressive returns, with a 1-year increase of 77.10% and a staggering 1218.04% over the last three years, consistently outperforming the BSE500 index. The company's low debt-to-equity ratio and consistent returns further bolster investor confidence, contributing to the stock's upward movement.
In the broader market context, Cupid's short-term performance stands in stark contrast to the Sensex, which has declined by 0.36% over the past week. While Cupid has gained 0.75% in the same timeframe, the overall market sentiment appears weaker, as indicated by the Sensex's negative performance. Despite a recent decline in investor participation, with delivery volume falling by 19.64% against the 5-day average, Cupid's liquidity remains sufficient for trading, suggesting that the stock's rise is driven by strong fundamentals rather than speculative trading.