Why is Cupid falling/rising?

As of 01-Aug, Cupid Ltd's stock price is rising, currently at 158.05, reflecting an increase of 7.55 or 5.02%. The stock has recently hit a new 52-week high of Rs.162.9 and has outperformed its sector by 4.02%. Despite a slight decline in delivery volume, the stock is trading above its moving averages across various time frames, indicating a strong upward trend. Over the past year, Cupid has generated a remarkable 71.79% return, consistently outperforming the BSE500 index in each of the last three annual periods, which is supported by its low debt-to-equity ratio and consistent returns over the last three years.
In the broader market context, Cupid's short-term return of +6.83% over the past week stands in stark contrast to the Sensex, which has declined by 1.06% during the same period. This significant outperformance highlights the stock's strength relative to the broader market, particularly as it has achieved a year-to-date return of +108.48% compared to the Sensex's modest +3.15%. The stock's ability to maintain positive momentum despite recent fluctuations suggests strong investor confidence and market interest, further contributing to its rising price.