Why is Cupid falling/rising?

As of 12-Aug, Cupid Ltd's stock price is currently at Rs 165.50, reflecting an increase of 0.65 or 0.39%. The stock has shown a positive trend, having gained after two consecutive days of decline. It is currently 4.59% away from its 52-week high of Rs 173.1 and has outperformed its sector by 1.54% today. The stock's performance over the past week has been strong, with a return of +2.16%, and it has delivered impressive returns of +39.84% over the past month and +118.31% year-to-date. The company has also reported positive financial results, with net sales and profits reaching record highs in the latest quarter, contributing to a favorable outlook and investor confidence.
In the broader market context, Cupid Ltd's performance stands in stark contrast to the Sensex, which has declined by 0.59% over the past week. This divergence highlights the stock's resilience and strong investor interest, evidenced by a significant increase in delivery volume, which rose by 69.56% compared to the five-day average. The company's low debt-to-equity ratio and consistent returns over the past three years further bolster its attractiveness to investors, as it has outperformed the BSE500 in each of the last three annual periods. Overall, these factors contribute to the stock's upward movement amidst a challenging market environment.