Why is Emami falling/rising?

As of 30-Sep, Emami Ltd. is experiencing a decline in its stock price, currently at Rs 539.10, which reflects a decrease of Rs 14.75 or 2.66%. The stock has been underperforming, having fallen consecutively for the last four days, resulting in a total drop of 6.62% during this period. Although it opened with a gain of 2% today and reached an intraday high of Rs 568.35, it also hit a low of Rs 536.1. The stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Despite a significant increase in delivery volume, which rose by 573.54% against the 5-day average, the overall sentiment remains negative due to poor long-term growth metrics and underperformance against benchmarks, with a 1-year return of -29.07%.
In the broader market context, Emami's short-term performance has been notably worse than the benchmark, with a 1-week return of -6.47% compared to the Sensex's -2.23%. This underperformance is compounded by the company's flat results in recent quarters and a high Price to Book Value ratio, suggesting that the stock may be overvalued relative to its earnings growth. While the company boasts high management efficiency and low debt levels, these positive factors are overshadowed by its disappointing sales growth and overall poor performance in both the near and long term. The combination of these elements contributes to the stock's current downward trajectory.