Why is Filmcity Media falling/rising?

As of 30-Jun, Filmcity Media Ltd's stock price is currently at 2.83, reflecting a decrease of 0.05 or 1.74%. The stock has underperformed its sector today by 2.1%, and its delivery volume has significantly dropped by 69.46% compared to the 5-day average, indicating falling investor participation. Over the past week, the stock has declined by 2.75%, while it has shown a positive return of 9.27% over the past month. However, the stock has a concerning year-to-date performance, down 46.30%, which highlights its weak long-term fundamental strength, particularly due to operating losses and a high Debt to EBITDA ratio of -1.00 times. The company's low Return on Equity of 0.64% further signifies its low profitability, contributing to the stock's downward movement.
In the broader market context, the Sensex has increased by 2.09% over the past week and 2.65% over the past month, contrasting sharply with Filmcity Media's negative returns. This divergence indicates that while the overall market is performing well, Filmcity Media is struggling significantly. The company's flat results in March 2025, with the lowest recorded PBDIT and EPS, coupled with a very expensive valuation at a Price to Book Value of 2.9, suggest that investors are wary of its financial health. The combination of these factors contributes to the stock's decline, as it fails to attract investor confidence in a rising market.