Why is Filmcity Media falling/rising?

As of 01-Jul, Filmcity Media Ltd is currently priced at 2.84, reflecting a slight increase of 0.01 (0.35%). Despite this minor uptick, the stock has underperformed its sector by 3.99% today and has shown a negative return of 4.05% over the past week. The stock's performance over the last month is more favorable, with a gain of 9.65%, but it has significantly underperformed year-to-date with a decline of 46.11%. The company faces challenges, including operating losses and a high Debt to EBITDA ratio of -1.00 times, which indicates a low ability to service debt. Additionally, the stock's return on equity is low at 0.64%, suggesting weak profitability. The majority shareholders are non-institutional, which may impact investor confidence.
In the broader market context, the Sensex has gained 2.00% over the past week and 2.76% over the last month, indicating that the overall market is performing better than Filmcity Media. The sector of Film Production, Distribution & Entertainment has seen an increase of 4.37%, further highlighting the stock's underperformance. The decline in delivery volume by 75.75% against the 5-day average suggests falling investor participation, which could be a contributing factor to the stock's struggles. Overall, while there are some positive movements in the stock's price today, the underlying financial challenges and broader market performance indicate a difficult environment for Filmcity Media.