Why is Filmcity Media falling/rising?

As of 03-Jul, Filmcity Media Ltd is experiencing a decline in its stock price, currently at 2.79, which reflects a decrease of 0.05 or 1.76%. The stock has shown a negative performance today, aligning with a falling investor participation, as evidenced by a 10.73% drop in delivery volume compared to the 5-day average. Over the past week, the stock has decreased by 2.79%, contrasting with a modest gain of 11.60% over the past month. However, the company is facing significant challenges, including operating losses and a high Debt to EBITDA ratio of -1.00 times, which indicates a weak ability to service its debt. Additionally, the Return on Equity is low at 0.64%, suggesting poor profitability relative to shareholders' funds.
In the broader market context, the Sensex has seen a slight decline of 0.62% over the past week, which is less severe than Filmcity Media's performance. While the stock has outperformed the benchmark in the past month, the year-to-date performance is concerning, with a drop of 47.06% compared to a 6.53% increase in the Sensex. The company's valuation appears expensive with a Price to Book Value of 2.8, and its flat results in recent quarters, including the lowest recorded PBDIT and EPS, further contribute to the negative sentiment surrounding the stock. Overall, these factors indicate a challenging environment for Filmcity Media, leading to its current price decline.