Why is Filmcity Media falling/rising?

As of 16-Jul, Filmcity Media Ltd's stock price is currently at 2.42, reflecting a decrease of 0.04, or 1.63%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total decline of 4.72% during this period. Additionally, it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. The company is facing significant challenges, including operating losses and a high Debt to EBITDA ratio of -1.00 times, which indicates a low ability to service its debt. With a Return on Equity averaging only 0.64%, the stock's profitability per unit of shareholders' funds is low, contributing to its weak long-term fundamental strength.
In the broader market context, Filmcity Media's performance over the past week shows a decline of 6.56%, while the benchmark Sensex has only decreased by 1.08%. This indicates that the stock is underperforming relative to the market. Despite a positive trend in the Film Production, Distribution & Entertainment sector, which gained 2.04%, Filmcity Media's stock has not benefited from this sector performance. The rising investor participation, evidenced by an increase in delivery volume, suggests some interest; however, the overall sentiment remains negative due to the company's financial struggles and high valuation metrics.