Why is Filmcity Media falling/rising?

As of 13-Aug, Filmcity Media Ltd is experiencing a decline in its stock price, currently at 2.04, which reflects a decrease of 0.08 or 3.77%. The stock has underperformed significantly, with a 1-week return of -2.39% and a 1-month return of -19.69%. Today's performance indicates that it has underperformed its sector by 3.54%, and it is trading below all moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. Additionally, there has been a notable drop in investor participation, with delivery volume falling by 42.35% compared to the 5-day average. The company is facing challenges such as operating losses, a high debt-to-EBITDA ratio, and a low return on equity, which contribute to its weak long-term fundamental strength and have resulted in a very expensive valuation.
In the broader market context, Filmcity Media's performance has been particularly poor compared to the benchmark, as it has generated a return of -39.47% over the past year while the Sensex has increased by 2.01%. This stark contrast highlights the stock's underperformance not only in the short term but also in the long term, as it has lagged behind the BSE500 index over various periods. The company's financial struggles, including a lack of profitability and declining investor interest, further exacerbate its challenges in a market that has shown resilience.