Why is Filmcity Media falling/rising?

As of 14-Aug, Filmcity Media Ltd's stock price is currently at 2.31, reflecting an increase of 0.27 or 13.24%. Today's performance indicates that the stock has outperformed its sector by 9.2%, with a notable rise in delivery volume by 108.18% compared to the 5-day average. However, despite this short-term gain, the stock has shown a decline of 7.23% over the past month and a significant drop of 56.17% year-to-date. The company faces challenges such as operating losses and a high Debt to EBITDA ratio of -1.00 times, indicating weak long-term fundamental strength and low profitability, which could dampen investor confidence.
In the broader market context, while Filmcity Media has outperformed the Sensex by 5.48% over the past week, the benchmark has remained relatively flat with a change of -0.03%. This short-term outperformance contrasts with the stock's longer-term struggles, as it has underperformed the BSE500 over the past year and three years. The overall sector of Film Production, Distribution & Entertainment has gained by 3.99%, suggesting some positive sentiment in the industry, but the company's persistent financial issues and negative EBITDA signal that it remains a risky investment.